In the league of wordmark versions of logos which has become popular in recent years, Uber changed its app display image. The past logo is being renounced in light of the fact that customers weren’t frequently associating it with Uber. Uber says it even found that a few drivers turned the organization provided symbol back to front (since the name was on the other side).
The wordmark in Uber’s new logo utilizes a custom typeface called “Uber Move.” It is assumed to sound comparative sans serif textual styles used for transportation signage around the globe. Furthermore, saves the organization from paying authorising expenses. Custom typefaces have turned out to be mainstream at top Silicon Valley organizations — Apple, Google, and Netflix, for instance, have all received exceptional made textual styles till now.
A representative said, “We’re excited to unveil a new, simplified logo for the Uber app that brings back the U, is easily recognizable, and is scalable across the 660 plus cities we serve,”. Companies new logo was released on 12th Sept for both Uber and Uber eats app. Other changes in the design language will roll out in the coming month.